The Töller farm in Plars di Sopra is a small family business. When Alois Erlacher talks about it, he starts to smile. Unlike a lot of Val Venosta farmers, Alois has all his land in a contiguous plot around his house. This makes work easier. He has been organically growing Golden Delicious, Fuji, Gala, Braeburn, Pinova and Roho for a while now. "Because, at some point, I started thinking about my health and that of my products. By switching to organic farming all my concerns have disappeared." Farming has always been Alois' life. Since he was a small boy, he has been working on the farm, learning a lot from his father. His relatives always call him up when they need a particularly skilful helping hand. Alois knows every tree on his farm. And when Alois bites into his first apple in autumn, his happiness is complete. Because he knows that he is doing himself good.