Gerd Fiegele's farm is in Oris, at the foot of Val Venosta's Monte Sole Mountain. Until recently he was an apple grower and he also taught fruit production at the Fürstenburg agricultural college. "It was the optimal combination," says Fiegele; "it meant that I could back up my theoretical knowledge with practical tips. My pupils always appreciated that."

Gerd particularly likes the peaceful tasks in his orchard which can be done without using any machinery. Observing and enjoying is his thing. Gerd knows the trees on his small farm so well that he has given them all a name. Gala, Jonagold, Golden Delicious, Pinova and Kanzi^® all grow here, "they are simply beautiful apples".

For Gerd, the decision to convert to organic farming in 2006 was a logically consistent. In his view, organic production is the only way for a farmer to celebrate success over the long term in partnership with nature. "Because in that way Val Venosta's natural environment is preserved, and the apples are healthier and just taste better."