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Mair Simon Martin

Organic Producer

"Autumn’s fruits simply taste best."

My story

Simon Mair from Ciardes is the young farmer on his traditional South Tyrol heritage estate protected as a historic monument that has been in Family ownership for 250 years.  Most of his organic orchards are situated around his house, two smaller ones are situated on Tablà hill. “My main profession is organic apple producer”, says Simon who attended the South Tyrolean Fürstenburg agricultural college. Besides, he works as an expert for other businesses for the “Südtiroler Maschinenring” organisation. Simon manages his farm alone, only needing the help of extra pairs of hands during picking and harvest.

Simon converted to organic production in November 2011 after many courses and seminars. Today, he profits from a wide range of varieties. He grows Golden Delicious, Red Delicious, Pinova, Fuji and his main variety, Gala. He loves autumn. „Then you see what you have done during the year“, says Simon. In addition to organic apples the young farmer also produces cherries, apricots and vegetables. His farm has become a practice and model farm for the Fürstenburg agricultural college. „I show the students how to grow apples in a natural and environmentally-friendly way and how important the correct pruning of trees is. I also explain them the luxury of being an organic producer who lives in the middle of his own orchards!“

 

Where I live

My harvest
 
Bonita
The bittersweet lady
Beauty meets acidity: This bright and smooth crossover between Topaz & Cripps Pink makes the pests stay away, therefore, it is especially popular in organic farming.
Availability
January - May
Appearance: 
opaque radiant red colour on creamy background, homogeneous shape, very smooth shell
Features: 
juicy and crunchy bite
Taste: 
aromatic with pronounced acidity
Royal Gala
The elegant precocity
The tasty gala appears every summer in its reddish yellow shell and the new apple season begins.
Availability
September - March
 
Appearance: 
smooth shell, spherical shape, slightly conical, pale yellow base colour with bright red and striped cover
Features: 
crispy and juicy with firm pulp
Taste: 
refreshing, sweet with little acidity
Golden Delicious
The classic delicious
Golden Delicious is our main variety and, therefore, the queen of Val Venosta apples. That the most popular apple has a real quality, can be seen in its lovely red cheek. By the way, this is typical of fruits on a hillside.
Availability
October - September
 
Appearance: 
greenish yellow to golden yellow
Features: 
juicy with very fine and soft pulp
Taste: 
sweet with delicate acidity
SQ 159 / Natyra®
Natural talent loaded with aroma
The rustic apple with delicate pear and citrus spices keeps the pests away and impresses by its excellent flavour.
Availability
January - April
Appearance: 
red to dark red, rustic appearance
Features: 
good texture and juiciness, crunchy and compact
Taste: 
sweet and sour with pear and citrus aroma
Pinova
The Val Venosta resistant
The Pinova with its red vermilion-red skin is a typical apple of Val Venosta. Not only is it colourful, it also has a very balanced flavour. Thanks to its long durability, it offers you unlimited fruit enjoyment until the summer season.
Availability
January - July
 
Appearance: 
Bicolour, yellow to greenish, at least 30% of the fruit is covered with a bright vermilion colour
Features: 
refreshing with very crisp, juicy and firm pulp
Taste: 
Balanced proportion of sugar and acid
 
 

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