Georg Tappeiner runs Moar farm in Colsano at the foot of the Monte Sole Mountain in Val Venosta. The area has had a lively history. Take, for example, the dry stone walls in the fields: they are made with remains of the Via Claudia Augusta Roman road. As for the Moar farm, it is a heritage estate. That is the official title for South Tyrolean farms which have belonged to the same family for over 200 years.

The farm's old mill dates back to the 16th century and when it turns for demonstrations it eloquently tells the story of growing grain in harder times. These days Georg grows Golden Delicious, Gala, Red Delicious and Braeburn apples. He can count on his family to help out and his wife and parents put in a lot of work. The sites are very steep, exceeding a gradient of 40% in some places. This means that a lot of the work has to be done by hand.

Despite this, the apples have been produced organically since 2000. It takes conviction. "We often have to grit our teeth." Georg has a lot to be proud of now though: he has healthy products, and above all healthy land, which he will be able to pass on to the next generation with pleasure.