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Verdross Franz

Organic Producer

„Varietal assortment and change in organic production“

My story

I live in Silandro with my family and I manage our farm according to organic principles. It’s a heritage estate that has been owned by our family for more than 200 years. Many years ago, I helped my father and now he helps me. When it became foreseeable that I would take over my father’s farm, I attended a two-year agricultural course. Our organic orchards are situated in and around Silandro where we mainly grow apples. Furthermore, we grow potatoes and other fruit varieties for our own consumption in our garden and we keep chickens as well.

I would like to offer a wide range of varieties. This is why I do not only grow Golden Delicious apples with their red cheeks that are typical for Val Venosta, but also Gala, a well-known apple variety whose cultivation is rather simple and whose bloom is a real pleasure year by year. Growing Natyra, a new apple variety that is excellent in taste, however, is a bit more complicated. We need additional helping hands at harvest time in order to harvest the different varieties at the right moment.

Variety is what I like most of my work in the orchards. Working by hand alternates with working with machines. If I compare my current production method with the past, there is one significant difference: I generally think more about soil culture and fertility and we make sowings more often. I wanted to farm sustainably and so the conversion to organic was a logical step for me. Several discussions with my friend, another organic apple producer, further reinforced my decision to take the final step.
 

Where I live

My harvest
 
Bonita
The bittersweet lady
Beauty meets acidity: This bright and smooth crossover between Topaz & Cripps Pink makes the pests stay away, therefore, it is especially popular in organic farming.
Availability
January - May
Appearance: 
opaque radiant red colour on creamy background, homogeneous shape, very smooth shell
Features: 
juicy and crunchy bite
Taste: 
aromatic with pronounced acidity
Royal Gala
The elegant precocity
The tasty gala appears every summer in its reddish yellow shell and the new apple season begins.
Availability
September - March
 
Appearance: 
smooth shell, spherical shape, slightly conical, pale yellow base colour with bright red and striped cover
Features: 
crispy and juicy with firm pulp
Taste: 
refreshing, sweet with little acidity
Golden Delicious
The classic delicious
Golden Delicious is our main variety and, therefore, the queen of Val Venosta apples. That the most popular apple has a real quality, can be seen in its lovely red cheek. By the way, this is typical of fruits on a hillside.
Availability
October - September
 
Appearance: 
greenish yellow to golden yellow
Features: 
juicy with very fine and soft pulp
Taste: 
sweet with delicate acidity
Pinova
The Val Venosta resistant
The Pinova with its red vermilion-red skin is a typical apple of Val Venosta. Not only is it colourful, it also has a very balanced flavour. Thanks to its long durability, it offers you unlimited fruit enjoyment until the summer season.
Availability
January - July
 
Appearance: 
Bicolour, yellow to greenish, at least 30% of the fruit is covered with a bright vermilion colour
Features: 
refreshing with very crisp, juicy and firm pulp
Taste: 
Balanced proportion of sugar and acid
Topaz
The beautiful acid
Topaz makes biting the sour apple worthy! The aromatic fruit impresses with a pleasant acidity and is also a common variety in organic farming.
Availability
January - May
Appearance: 
basic yellow tone with red striped components, round shape with flattened calyx
Features: 
crunchy pulp with pleasant cream colouring
Taste: 
acidified with sharp acidity
WA38 / Cosmic Crisp®
Heavenly taste
Heavenly attractive in appearance and taste. Pleasant summer fruitiness with aromas of green grass, kiwi and gooseberry.
Availability
February – April
Appearance: 
Dark red-purple blush on a yellow-bright base color.
Features: 
Very crunchy, particularly juicy and with a hard paring.
Taste: 
Sweet-sour; balanced taste. Aromas of green grass, kiwi and gooseberry.
 
 

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