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Communication campaign 2020
Start of the communication campaign after the new positioning and the introduction of the new VIP logo
07/02/2020
“We are already in the starting blocks for the new communication campaign 2020,” announces Benjamin Laimer, Head of Marketing VIP, “which is based on a creative idea focusing on the “Apple Paradise” and created for different media, channels and markets.”
The idyllic and magic miniature world of the campaign projects us directly into the Apple Paradise and perfectly integrates the 4 thematic pillars of the new communication campaign: an ideal microclimate, passionate apple producers, respect for the environment and living and working in synergy with a generous nature.
We communicate these values with the help of:
“We managed to combine originality, fun and emotion with information,” explains Laimer, “to satisfy those who want to find out more about Val Venosta, an ideal apple production area: in what way? With a digital campaign where impactful banners and emotional micro videos focusing on the magic of our valley are linked to a landing page with numerous contents about the Apple Paradise.”
“We are already in the starting blocks for the new communication campaign 2020,” announces Benjamin Laimer, Head of Marketing VIP, “which is based on a creative idea focusing on the “Apple Paradise” and created for different media, channels and markets.”
The idyllic and magic miniature world of the campaign projects us directly into the Apple Paradise and perfectly integrates the 4 thematic pillars of the new communication campaign: an ideal microclimate, passionate apple producers, respect for the environment and living and working in synergy with a generous nature.
We communicate these values with the help of:
- a campaign with maxi posters in 5 Italian cities to involve and address the target with originality and a strong visual impact;
- a print campaign for different media with a large circulation that stands out with its multi-subject creativity and will accompany us until the early summer months.
- a spanishTV campaign
“We managed to combine originality, fun and emotion with information,” explains Laimer, “to satisfy those who want to find out more about Val Venosta, an ideal apple production area: in what way? With a digital campaign where impactful banners and emotional micro videos focusing on the magic of our valley are linked to a landing page with numerous contents about the Apple Paradise.”
“Youtube, Facebook and Instagram,” continues Laimer, “constitute strategic communication channels for Val Venosta Apples that allow us to convey the values from the apple paradise with numerous emotional focus contents.”
“VIP is a reliable partner who would like to become indispensable for its clients, a partner who bases its professionalism on a premium approach as it is a synonym for highest quality, sustainability and service. These are the initiatives planned for our business area in the next months:
“We would like to support our clients with a first class service,” concludes Laimer, “by offering materials and organizing activities that are really useful in the points of sale to inform the consumers and stimulate sales.”
“VIP is a reliable partner who would like to become indispensable for its clients, a partner who bases its professionalism on a premium approach as it is a synonym for highest quality, sustainability and service. These are the initiatives planned for our business area in the next months:
- the new business site vip.coop that will go online at the beginning of March and constitutes a practical, immediate and intuitive B2B access point;
- a press campaign and a digital campaign in the most important trade magazines accompanied by a series of press articles;
- sales supporting initiatives in the points of sale of both the modern distribution and the traditional market in Italy and Spain.
“We would like to support our clients with a first class service,” concludes Laimer, “by offering materials and organizing activities that are really useful in the points of sale to inform the consumers and stimulate sales.”
