VIP, the Association of Fruit and Vegetable Cooperatives of Val Venosta, is evolving its communication strategy in Italy with a new Key Visual, placing producers at the heart of the narrative and recognising them as the true protagonists of “Apple Paradise”. 

The new association will strengthen cooperation in areas such as varietal innovation, research, development and environmental measures, while maintaining the autonomy and identity of the three constituent POs. 

Ensuring a secure and prosperous future for agricultural enterprises while preserving the region’s biodiversity—this is the dual challenge that VIP, the Association of Fruit and Vegetable Cooperatives of Val Venosta, has chosen to tackle with a forward-thinking and concrete approach. On one hand, it provides stability to its member producers through a cooperative economic model. On the other, it demonstrates a tangible commitment to protecting biodiversity and promoting environmentally friendly farming practices. 

From international networking to commercial planning: the Val Venosta Consortium sets the course for the future of organic apples. 

VIP attended the Berlin event with nearly the entire sales team, confirming that Fruit Logistica remains a key trade fair for the Consortium of Fruit and Vegetable Producers of Val Venosta, which boasts 1.500 producers and 5.300 hectares. 

Growing volumes and a promising start to the season