A taste explosion for Val Venosta Apples

A turning point in the offering of apples

All news Seasonal products Strategy & Sales Club varieties Marketing activities Trade Fairs & Events

Beyond Biofach 2025: VIP’s organic vision between growth and innovation

From international networking to commercial planning: the Val Venosta Consortium sets the course for the future of organic apples.

VIP’s Strengths and the Quality of Its Apples in the Spotlight at Fruit Logistica 2025

VIP attended the Berlin event with nearly the entire sales team, confirming that Fruit Logistica remains a key trade fair for the Consortium of Fruit and Vegetable Producers of Val Venosta, which boasts 1.500 producers and 5.300 hectares.

Club apples increasingly strategic for VIP

Growing volumes and a promising start to the season

A winning collaboration between Unicomm and VIP in trade marketing at the point of sale

Communicating the values of origin, territoriality, and quality of Val Venosta apples has been the cornerstone of the successful historic partnership between VIP and Unicomm.

Val Venosta Organic Apples: A Concrete Response to Climate Change

Climate change represents one of the greatest challenges of our time, particularly in the Alpine region, where its effects are more severe and rapid compared to other areas in Italy.

VIP rewards with an experience in the Valley the Cedi Gros department staff who brought the Paradise of Apples to the stores

VIP has recognised the ten department heads from the Cedi Gros distribution chain who most effectively showcased the Paradise of Apples in stores.

Artificial Intelligence in VIP's Quality Department "We’re sharing four lessons learned"

The VIP quality department has welcomed a valuable new team member: artificial intelligence. Its purpose? To identify the perfect time for harvesting.

VIP strengthens its organic presence in the European market after a highly successful summer season

An exceptional summer season for VIP's organic apples. This is confirmed by Gerhard Eberhöfer, the Bio Product Manager, who explains: "The availability of organic apples in Europe was very limited, and VIP was among the few players able to meet market demand with a consistently high-quality product, thereby fending off the entry of organic apples from Southern Hemisphere countries".

Positive outlook across all markets

VIP optimism for the new season

Focus on young people and human resources for the future of fruit growing in Val Venosta

VIP looks to young people to ensure a significant future for fruit growing in Val Venosta, placing the issue of human resources among its strategic objectives.