Communicating the values of origin, territoriality, and quality of Val Venosta apples has been the cornerstone of the successful historic partnership between VIP and Unicomm. 

Climate change represents one of the greatest challenges of our time, particularly in the Alpine region, where its effects are more severe and rapid compared to other areas in Italy. 

VIP has recognised the ten department heads from the Cedi Gros distribution chain who most effectively showcased the Paradise of Apples in stores. 

The VIP quality department has welcomed a valuable new team member: artificial intelligence. Its purpose? To identify the perfect time for harvesting. 

An exceptional summer season for VIP's organic apples. This is confirmed by Gerhard Eberhöfer, the Bio Product Manager, who explains: "The availability of organic apples in Europe was very limited, and VIP was among the few players able to meet market demand with a consistently high-quality product, thereby fending off the entry of organic apples from Southern Hemisphere countries". 

VIP optimism for the new season