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The Apple Paradise Val Venosta

Top location, cared for with love

The Val Venosta in South Tyrol is the highest homogeneous growing area in Europe. It offers our apples unique conditions: a dry and not too warm climate, ideal soil, sunny days and cool nights – perfect for healthy growth! But what would such a fertile patch of land be without our farmers? It is they who, with passion and in harmony with nature, bring out the best in every apple.

Location

a fruitful patch of earth

The situation in Val Venosta could not be better. In Europe's highest homogeneous growing area, apples thrive at altitudes between 500 and 1,000m. At such high altitudes, cell division slows down and the ripening period becomes all the longer. The result: a particularly compact and tasty pulp and an improved shelf life.
 
 
 
 

Micro-climate

Lots of sun, little rain and a fresh breeze from the Val Venosta wind – that's the way our apples like it. The more than 300 days of sunshine a year, low rainfall and high temperature fluctuations make the apples’ colour and flavour particularly strong.
 
 
 
 

Val Venosta wind

A fresh breeze always blows down through the Val Venosta from the Passo di Resia (Reschen Pass). The so-called “Val Venosta wind" causes dryness, which makes natural apple cultivation much easier. The dry climate prevents the formation of fungi and helps to reduce the use of fungicides.
 
 
 
 

Temperature fluctuations

Strong temperature fluctuations between day and night are typical for Val Venosta. They slow down cell division, which makes the pulp more compact. In combination with the intensive sunlight, the temperature fluctuations also cause the apples to change colour well, especially in the last weeks before harvesting.
 
 
 
 

Frost sprinkling

Ice protects against freezing. What sounds contradictory makes sense in apple cultivation.
When night temperatures are around freezing point, the farmers activate the frost sprinkling. The flowers are thus wrapped in ice and protected from frost damage.
 
 
 
 

Tradition

Apple cultivation in Val Venosta has a long tradition. As early as 1950, the people here recognised that the fruits thrive excellently in the sunny alpine region.
From then on our farmers spared no effort and developed a model of fruit cultivation that unites the strong roots of tradition and the progress of modernity.
 
 
 
 

Small-scale structure

In Val Venosta the farmers know every single one of their trees. The size of the farms is manageable; on average, each farm cultivates three hectares. All the greater is the love of detail among our 1,700 farming families, because all good things only grow with genuine dedication.
 
 
 
 
 
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