Quality messengers on the road

First class apples, from Venosta Valley to the world

Here in Val Venosta, technology and nature harmonize, because we use progress to work in harmony with the environment. We carry out regular field and tree inspections and analyses of our apples and record all care measures in digital farm books. Our modern packing facilities are state-of-the-art and make it possible to combine quality and sustainability. In addition, we select the right varieties for the right location, apply strictly controlled pest control and have a keen sense of what consumers around the world want.

Harvest

We do not pick green fruit from the tree, but only harvest when our apples pass the ripeness test in the laboratory. This means: Starch breakdown, pulp firmness and sugar content must be correct. Therefore, it usually requires several pickings depending on the variety.

Sorting

During the sorting process, each apple is photographed at least 60 times in a photo cabinet – within a few seconds. Using a computer programme, apples of the same size, colour and quality are determined and assigned to the same waterway.

Storage

The matching apples are stored in the cells in a controlled atmosphere. There the ambience is low in oxygen and, depending on the variety, at temperatures of between 0.5 and 3°C with a humidity of between 90 and 95%.
The apples are then transported to the high-bay warehouse which, according to the FIFO principle (First In, First Out), transports the apples to the packing station. This means that the goods stored first are also removed first.

Packaging & Shipping

The most common types of packaging are available in the cardboard box warehouse. Depending on customer requirements, there are different types, from cartons to fruit bowls and bags. Before dispatch, each order is carefully checked once again.

To the packaging types

Sales & Traceability

From the packing plants, the Val Venosta apples reach the whole world. Consumers can not only rely on the impeccable quality that we guarantee thanks to strict controls at every stage of production. The information on the label also enables them to trace every step of their apple, from the fruit cooperative to the plant.

The place of origin

Where the quality comes from

Dry and sun-drenched, but not too warm, high altitude and close to nature: Val Venosta is ideal for growing quality apples. Here you can find out what makes the valley in the west of South Tyrol so unique.

All about the growing area