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The ABCs of sustainability

VIP helps shape the South Tyrolean apple sector’s sustainable development strategy

Together with numerous other players in the South Tyrolean fruit industry, VIP has participated in the development of a sustainability strategy of the South Tyrolean apple sector. After a process lasting several years, the strategy, including packages of measures, was defined for 2019: It is appropriately called sustainapple and defines "The ABCs of sustainability” for fruit growing in South Tyrol.

The sustainapple project is based on the global sustainability goals of the United Nations and are divided into three action areas: " The South Tyrolean Apple as a global success model", " We promote healthy eating" and " In partnership with nature". These action areas are in turn divided into sub-areas for which concrete packages of measures have been developed. The implementation of these packages is carried out through a precise timetable.

FIRST ACTION AREA

The South Tyrolean Apple as a global success model

The first of the three major action areas within our sustainapple strategy addresses the economising, professionalism and innovative capacity of our services. It also leads us to consider the strengths of our structures and assess our previous achievements.
 
 
 
 

SECOND ACTION AREA

We promote healthy eating

The second major action area of our sustainapple strategy focuses on high-quality food as well as efforts to preserve people’s health and vitality. Providing a high-quality sustainable food supply and boosting health throughout society are a pair of key objectives within the 2030 Agenda of the United Nations – and serve as two of our core goals.
 
 
 
 

THIRD ACTION AREA

In partnership with nature

The classic conception of sustainability originally stems from agriculture and forestry. We can only use natural resources in a way that ensures they can continue to feed us over the long term. This is known in economics as ‘living off the interest’, meaning that your funds are not continually being drained.
 
 
 
 
 

Do you want to know more about the sustainability strategy?

More information on "The ABCs of sustainability” and the measures is available at:

www.sustainapple.it
Home•sustainapple