Our Apple Farmers:
Nice to meet you!

I’m a sun lover – just like my apples. The many sunny days in Val Venosta are made for us. At night, due to the altitude, it cools down significantly – temperature differences can reach up to 16°C. These strong fluctuations, in combination with the many sunny days, give my apples a beautiful, vibrant color! As a local, I’m used to the Val Venosta wind. It keeps my orchards dry, which has many advantages for sustainable cultivation.

From my farm, I look out over a green valley full of apple trees, framed by the Alps and the Ortler range – a true paradise. When the trees bloom in the valley in spring, there’s still snow on the mountaintops. My apples feel just as at home here in Val Venosta as I do. At this altitude, they ripen more slowly than elsewhere – but as we from Val Venosta say: good things take time. We give our apples all the time they need to fully develop their flavor. And you can taste that in every bite!

Our families have been dedicated to apple growing for generations. Both of us wandered through the orchards as children and learned a great deal from our parents and grandparents. That knowledge is valuable to us, and we’ve built on tradition with our own ideas and innovative technologies. Being apple farmers is a true passion for us: every tree and every apple matters. Harvest time in autumn is always a special moment. Each apple reflects a year of hard work and care – and we’re proud to hold the result in our hands.

As an apple grower, I observe what is happening in my orchard every day. This reveals just how diverse life in the orchard can be: bees visit the apple blossoms, while ladybirds and other beneficial insects can also be found among the trees. As a farmer, I tend to my apple trees throughout the year and adapt the necessary cultivation measures to the conditions in the orchard. Experience, careful observation and the responsible use of available resources all play an important role. After all, I want to help ensure that future generations also have good conditions for growing apples in Val Venosta.